SCoR Talk


Monday, May 13, 2019

I See the Difference is going AHP-wide

The SIHED (Strategic Interventions in Health Education Disciplines) programme is expanding and the I See The Difference campaign will now feature all 14 allied health professions (AHPs), including diagnostic radiography.

There will still be a major focus on therapeutic radiography as one of four key target professions, but the programme now aims to offer people the chance to explore broader employment options by providing information about diagnostic radiography career paths.

“We want to increase the visibility of our campaign among other AHPs and health professions, so we will be updating the I See The Difference website, creating an AHP-wide flyer for outreach events, and recruiting an AHP-wide outreach officer,” the SIHED team said.

“We are working closely with colleagues at Health Education England (HEE) to ensure that the many campaigns aimed at boosting recruitment for health professionals are synchronised and complement each other.”

'I See the Difference' was originally designed to raise awareness of the role of therapeutic radiographers and three other professions (orthoptics, podiatry, and prosthetics/orthotics) amongst both young and mature students. The focus of the campaign is about the connections allied health professionals make with patients and carers and the job satisfaction those contacts bring.

The initial SIHED challenge fund was launched in 2018 to encourage the development of new approaches to the delivery of, or recruitment to, healthcare courses.

Read the latest I See the Difference campaign newsletter.

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